Quiz: Find out what Chess Piece Your Business is
You’ve probably noticed it. Two businesses in the
same industry. Same budget. Same market.
WHY DO SOME BUSINESSES WIN ONLINE WHILE OTHERS JUST BURN CASH?
One is getting customers from Google every single day.
The other is spending Sh50,000/month on ads that
disappear the moment they stop paying.
What’s the difference?
♟️→ They’re playing different games. ←♟️
And here’s what nobody tells you: There’s no single
“best” marketing strategy. There’s only the right
strategy for YOUR type of business.
The problem? Most Kenyan business owners are trying
to move like the wrong chess piece on the board.
EVERY BUSINESS MOVES DIFFERENTLY.
HERE'S HOW YOURS SHOULD MOVE
♜ THE ROOK (The Builder)
Moves in straight lines. Controls entire columns. Dominates the endgame.
Best for: Long sales cycles, high-ticket services, research-heavy buyers
♞ THE KNIGHT (The Sprinter)
Jumps ahead. Creates immediate threats. Fast and tactical.
Best for: Need customers NOW, short sales cycles, impulse purchases
♝ THE BISHOP (The Connector)
Moves through relationships. Controls specific communities. Indirect power.
Best for: Referral-based businesses, local presence, word-of-mouth growth
♛ THE QUEEN (The Hybrid)
Most versatile. Moves in every direction. Adapts to any situation.
Best for: Competitive markets, medium sales cycles, need multiple channels
♟ THE PAWN (The Fixer)
Moves first. Builds foundation. Transforms when it reaches the goal.
Best for: Starting out, fixing conversion issues, building systems first
IN JUST 2 MINUTES, YOU'LL DISCOVER:
- ✓ Your natural marketing move – The strategy that fits your business model
- ✓ Why competitors’ tactics don’t work for you – Stop copying the wrong piece
- ✓ Your specific next steps – Exactly what to do first (no generic advice)
- ✓ Where you’re leaking money – The gaps in your current approach
- ✓ Your competitive advantage – How to play to your unique strengths
Who Is This For?
This Quiz Is For You If:
- ✓ You’ve tried “everything” but nothing seems to stick
- ✓ Your competitors are winning online and you don’t know why
- ✓ You’re spending money on marketing but can’t track what works
- ✓ You’re tired of one-size-fits-all advice that doesn’t fit your business
- ✓ You know you need a strategy but don’t know where to start
This quiz is NOT for:
- ✗ Businesses happy with their current results
- ✗ People looking for magic shortcuts
- ✗ Those who want to copy competitors instead of building their own path
How We Built This
We analyzed 300+ Kenyan businesses across 10 industries. We studied:
- Their customer journey (how people find and buy from them)
- Their sales cycle length (impulse vs researched purchases)
- Their market competition (saturated vs open lanes)
- Their business model (one-time vs repeat customers)
- Their current marketing reality (what’s working, what’s failing)
Then we mapped these patterns to chess piece movements. Because just like in chess, every piece has a role. Every piece moves differently. And every piece can win—if it moves the right way.
Ready to Find Your Chess Piece?
Takes 2 minutes. Instant results. No email required to start.
FAQs: Which Chess Piece Is Your Business?
Is this just another personality quiz?
No. This is based on real business fundamentals such as your sales cycle, customer behavior, market competition, and business model. Your result comes with specific, actionable strategy recommendations.
What if I don't like my result?
Every piece can win. Even “The Pawn” (foundation phase) isn’t bad; it’s just honest. Most businesses need to fix fundamentals before any marketing works. We’d rather tell you the truth than sell you tactics that won’t work.
Will you try to sell me something?
The quiz is 100% free with no strings attached. At the end, we’ll offer a free SEO Audit if you want help implementing a Better marketing strategy. That’s it.
About AM Digital KE:
AM Digital KE helps Kenyan businesses win online by matching their marketing strategy to their business reality.
No cookie-cutter plans. No copying competitors. Just strategic moves designed for how your business actually works.
Stop Guessing. Start Moving Like Your Piece.
Most Kenyan businesses waste 6-12 months trying random tactics. Take 2 minutes now to find your path.
