Start Tracking Which Marketing Channels Work
Track ROI, identify winners, optimize your budget. A simple spreadsheet that shows you exactly where your marketing money goes.
What to Expect from your Free Google Sheet Template
Here is a Breakdown
Track unlimited marketing channels
Auto-calculate ROI & cost per customer
See which channels are losing money
Learn SEO + Social synergy strategy
What You'll Get
✅ Monthly Tracker:
Simple spreadsheet to log your marketing spend, leads, customers, and revenue per channel. Auto-calculates Cost Per Customer and ROI.
✅ Performance Dashboard:
Instant overview of which channels are winning (green) vs losing money (red). See your best and worst performers at a glance.
✅Budget Reallocation Insights:
Personalized recommendations showing where to cut spending and where to invest more for better returns.
✅ Channel Synergy Calculator:
Side-by-side comparison showing why combining SEO + Social Media outperforms either channel alone. Includes month-by-month projections.
✅ Complete Instructions:
Plain-English guide on what each metric means, how to track leads, and tips for consistent monthly updates.
✅ Free Updates:
Template hosted on Google Sheets means you always have the latest version with any improvements we make.
🎯 HOW TO USE THIS TEMPLATE
- STEP 1: Make a copy (File → Make a Copy)
- STEP 2: Go to Monthly Tracker tab and delete example data
- STEP 3: At month-end, enter your actual marketing spend and results
- STEP 4: Watch Cost Per Customer and ROI calculate automatically
- STEP 5: Review Summary Dashboard for insights
- STEP 6: Repeat monthly to spot trends
More Screenshots available in Sheet.
Stop Guessing. Start Tracking your Marketing Channels
Most Kenyan businesses waste 6-12 months trying random tactics. Take 2 minutes now to find your path.
